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Currently integrating AI into enterprise product systems.
Currently integrating AI into enterprise product systems.
Designing complex enterprise systems — and translating intelligence into trusted workflows.
Hey~ I'm Alice Bai,
2025 ・B2B・ 0—>1 ・Fintech
AI-Powered Interest Rate Forecasting Platform
Challenge: Siloed data & error-prone manual process
Impact: Global treasury across multiple regions
My Role: UX Design (Web & Mobile), UI Design System, Data Analysis, AI-Driven UX,Journey Map
Result:
✅ 70% faster forecasting
✅ Increased trust in AI decisions
2024 ・B2B・ SaaS
Dell Premier Quotes Redesign (B2B)
Challenge: Confusing quote creation flows, unclear distinction between Sales Quotes and eQuotes, and slow page interactions
My Role: Product Design Lead, UX Design
Result:
✅ Simplified quote creation flow, reducing user confusion
✅ Increased user satisfaction by 30% (CSAT)
✅ Boosted active user engagement by 10% on the quote homepage
UX design
UX design
Data analysis
AB Test
2023 ・B2C・ Ecommerce
Dell.com Cart Redesign (B2C)
Challenge: 80% abandonment, 4s load time
Impact: Global rollout across US, Canada, Europe, APJ
My Role: Product strategy, Design Roadmap, UX Design, Data Analysis, Useability test, A/B Testing
Result:
✅ +17% premium conversion rate
✅ -8% exit rates
UX design
UX design
Data analysis
AB Test
Avaya Meeting User portal Redesign (B2B)
Skill: UX Design | User Testing | User Flow | Frontend development (HTML+CSS+Javascript)
My Role:Led redesign and develop of scopia user portal meeting management experience.
Result:
✅ Increase active users by 28%.
Coming soon: Wire Transfers Re-imagined
Skill: UX Design | User Testing | User Flow | Information Hierarchy
My Role: User Flow,Wire frames (Low-to-Mid Fidelity)
Education Content Strategy
Result:
✅ Increase conversion rate
✅ Simplifying complexity
2012-2018 ・B2B・ Telecommunications
2025 ・B2C・ Mobile・Fintech
Case Study
2025 - 2026・B2B・ Desktop・Agentic AI
Agentic AI & LLM Orchestration
My Role & Approach: Pioneered an AI-augmented workflow for this Agentic AI startup project. By integrating AI into the research phase, I bypassed resource constraints to rapidly synthesize user mental models and competitive insights, delivering high-impact UX strategy under tight deadlines.
2025・B2C・ Mobile・Fintech
Wire Transfers Mobile Improvements
Challenge: Streamlining dense desktop wire transfer logic into a frictionless, task-oriented mobile experience.
Coming Soon🔒: Case study is undergoing final review for cross-platform consistency and transaction efficiency metrics.
About me.
As a lead product designer, I have over 10 years of experience creating user-centered solutions for Fortune 500 companies such as HSBC, Dell Technologies, and Avaya.
I have a proven track record of delivering impactful results—leading and contributing to the design of fintech, e-commerce, and communication platforms across multiple devices and channels, including complex features and scalable design systems.
