ABOUT
I’ve spent more than 10 years designing complex digital products for companies like Dell, HSBC and AAA. But my story has never been only about product design.
I’ve reinvented myself more than once — from engineering into design, from teaching myself piano from scratch to reaching ABRSM Grade 8, and from working in China to rebuilding my career in the U.S.
That same mindset shapes how I work. I like taking something complex, unclear, or unfinished and turning it into something more useful, more intuitive, and more complete.
Today, I’m especially interested in AI-powered products and the space between design and implementation — where designers can not only define the experience, but help bring it closer to something real.
Raymond GAO
HSBC Senior Associate Director
Talented UX designer
Alice has a rare talent for translating complex business requirement into intuitive, visually UX and UI designe solutions.
Beyond technical skills, Alice is an empathetic team player, she thrives in cross-functional environments, bridging gaps between design, engineering, and stakeholders with clarity and quality.
Felisha Manos
Dell Director of Product & Engineering
Amazing Designer
Alice asks value questions to understand the use cases, but she also quickly turned out a really great design that met all the business needs and reduced confusion for the customer.
Alice was great about standing her ground where she felt the asks were becoming overwhelming from a customer experience perspective.
Paulo Kern
Cart Design, above and beyond
Alice has been extremely proactive in identifying customer struggles and
coming up with design ideas that could potentially solve for these issues. She
has been tirelessly conducting user testing and validating hypothesis as well as
bringing the outcomes of these testing into our core group so we can make
informed decisions about Cart future.
Dell Director of Product Management
Vikas Konded
Dell Senior Product Design Manager
Outstanding contribution to the Cart
Alice inspired us with her dedication and active participation in design review meetings in ensuring a seamless purchase experience for our customers. I cannot emphasize enough how much of an impact she has made in ensuring a superior buying experience for customers.
Jonathan Hindi
Dell Principal Product Manager
Getting us closer to customers
Alice is an excellent designer, customer-focused, and great to work with.She quickly turned ideas into designs, validated the design, and helped launch several new features that have made an impact on our bottom line.
She not only affected our current performance but helped us build the vision of the future.
Zuzana Matasovska
Dell Data Analyst Manager
Great collaborator and designer
Alice not only showed unique knowledge about the topic but also willingness and support to move test forward on top of her working scope and
schedule. She is calm when working under pressure but she also brings ideas,
insights and new perspective to any meetings we had.
SEP 2025 – PRESENT
Los Angeles
Product Design & AI Evaluation Consultant
Independent Contractor · Selected clients: Handshake AI, Taste Tech
• Designed UX and product scenarios, evaluation rubrics, and QA criteria used to assess AI-generated work.
• Reviewed model outputs, identified recurring failure patterns, and refined evaluation standards through iterative feedback.
• Developed design-quality rubrics for creative benchmark projects, covering typography, composition, hierarchy, and visual execution.
AUG 2025 · Relocated to the U.S.
NOV 2024 – JUL 2025 · GUANGZHOU
HSBC
Senior UX Designer
JAN 2024 – JUL 2024 · REMOTE
Dell Technologies
Product Design Lead (Promotion)
AUG 2018 – DEC 2023 · REMOTE
Dell Technologies
Senior Product Designer
MAY 2012 – JUL 2018 · BEIJING
Avaya
User Experience Designer
More
My Career Journey
My Design Process
I start by aligning business goals with user needs and defining the right problem to solve through data, research, and cross-functional discussion. From there, I explore promising design directions, validate what works, and partner with engineering to move the strongest solution into implementation.