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Currently integrating AI into enterprise product systems.
Currently integrating AI into enterprise product systems.
Designing complex enterprise systems — and translating intelligence into trusted workflows.
a Product Designer who blends structure with
Hey~ I'm Alice Bai,
Designing complex enterprise systems — and translating intelligence into trusted workflows.
a Product Designer who blends structure with
Hey~ I'm Alice Bai,
↑ 70% faster forecasting
↑ Increased trust in AI decisions
2025 ・B2B・ 0—>1 ・Fintech
AI-Powered Interest Rate Forecasting Platform
Challenge: Siloed data & error-prone manual process
My Role: UX Design (Web & Mobile), UI Design System, Data Analysis, AI-Driven UX,Journey Map
2024 ・B2B・ SaaS
Reimagining Dell’s Quote-to-Order Experience(B2B)
Challenge: Confusing and complex workflows, unclear distinction between Sales Quotes and eQuotes, and slow page interactions
My Role: Product Design Lead, UX Design
UX design
UX design
Data analysis
AB Test
↑ 25% increase in conversion rates
↑ 30% increase in user satisfaction (CSATS)
↑ 10% increase in active user engagement
2023 ・B2C・ Ecommerce
Dell.com Cart Redesign
(B2C)
Challenge: 80% abandonment, 4s load time
Impact: Global rollout across US, Canada, Europe, APJ
My Role: Product strategy, Design Roadmap, UX Design, Data Analysis, Useability test, A/B Testing
↓ 8% decrease in exit rates
↑ 17% increase in conversion rates
UX design
UX design
Data analysis
AB Test
Avaya Meeting User portal Redesign (B2B)
Skill: UX Design | User Testing | User Flow | Frontend development (HTML+CSS+Javascript)
My Role:Led redesign and develop of scopia user portal meeting management experience.
↑ 28% increase in active user engagement
Coming soon: Wire Transfers Re-imagined
Skill: UX Design | User Testing | User Flow | Information Hierarchy
My Role: User Flow,Wire frames (Low-to-Mid Fidelity)
Education Content Strategy
Result:
✅ Increase conversion rate
✅ Simplifying complexity
2012-2018 ・B2B・ Telecommunications
2025 ・B2C・ Mobile・Fintech
↑ 70% faster forecasting
↑ Increased trust in AI decisions
2025 ・B2B・ 0—>1 ・Fintech
AI-Powered Interest Rate Forecasting Platform
Challenge: Siloed data & error-prone manual process
My Role: UX Design (Web & Mobile), UI Design System, Data Analysis, AI-Driven UX,Journey Map
2024 ・B2B・ SaaS
Dell Premier Quotes Redesign (B2B)
Challenge: Confusing quote creation flows, unclear distinction between Sales Quotes and eQuotes, and slow page interactions
My Role: Product Design Lead, UX Design
UX design
UX design
Data analysis
AB Test
↑ 25% increase in conversion rates
↑ 30% increase in user satisfaction (CSATS)
↑ 10% increase in active user engagement
2023 ・B2C・ Ecommerce
Dell.com Cart Redesign
(B2C)
Challenge: 80% abandonment, 4s load time
Impact: Global rollout across US, Canada, Europe, APJ
My Role: Product strategy, Design Roadmap, UX Design, Data Analysis, Useability test, A/B Testing
↓ 8% decrease in exit rates
↑ 17% increase in conversion rates
UX design
UX design
Data analysis
AB Test
Avaya Meeting User portal Redesign (B2B)
Skill: UX Design | User Testing | User Flow | Frontend development (HTML+CSS+Javascript)
My Role:Led redesign and develop of scopia user portal meeting management experience.
↑ 28% increase in active user engagement
Coming soon: Wire Transfers Re-imagined
Skill: UX Design | User Testing | User Flow | Information Hierarchy
My Role: User Flow,Wire frames (Low-to-Mid Fidelity)
Education Content Strategy
Result:
✅ Increase conversion rate
✅ Simplifying complexity
2012-2018 ・B2B・ Telecommunications
2025 ・B2C・ Mobile・Fintech
↑ 70% faster forecasting
↑ Increased trust in AI decisions
2025 ・B2B・ 0—>1 ・Fintech
AI-Powered Interest Rate Forecasting Platform
Challenge: Siloed data & error-prone manual process
My Role: UX Design (Web & Mobile), UI Design System, Data Analysis, AI-Driven UX,Journey Map
AI-Powered Interest Rate Forecasting Platform
Challenge: Siloed data & error-prone manual process
My Role: UX Design (Web & Mobile), UI Design System, Data Analysis, AI-Driven UX,Journey Map
2024 ・B2B・ SaaS
Dell Premier Quotes Redesign (B2B)
Challenge: Confusing quote creation flows, unclear distinction between Sales Quotes and eQuotes, and slow page interactions
My Role: Product Design Lead, UX Design
Dell Premier Quotes Redesign (B2B)
Challenge: Confusing quote creation flows, unclear distinction between Sales Quotes and eQuotes, and slow page interactions
My Role: Product Design Lead, UX Design
UX design
UX design
Data analysis
AB Test
↑ 25% increase in conversion rates
↑ 30% increase in user satisfaction (CSATS)
↑ 10% increase in active user engagement
↑ Increased trust in AI decisions
2025 ・B2B・Fintech
2025 - 2026・B2B・ Desktop・Agentic
Agentic AI & LLM Orchestration
My Role & Approach: Pioneered an AI-augmented workflow for this Agentic AI startup project. By integrating AI into the research phase, I bypassed resource constraints to rapidly synthesize user mental models and competitive insights, delivering high-impact UX strategy under tight deadlines.
↑ Increased task completion clarity for non-technical users
↓Reduced dependency on external support during workflow setup
Independent Projects
Independent Projects
View Case Study
2025 - 2026・B2B・ Desktop・Agentic AI
Agentic AI & LLM Orchestration
My Role & Approach: Pioneered an AI-augmented workflow for this Agentic AI startup project. By integrating AI into the research phase, I bypassed resource constraints to rapidly synthesize user mental models and competitive insights, delivering high-impact UX strategy under tight deadlines.
2026 . Storytelling UX . Web . Al-assisted Prototype
Forbidden City Guided Tour
My Role & Approach: Designed and built an Al-assisted
interactive storytelling prototype that turns the Forbidden
City's spatial logic into a guided visual narrative.
Status: Full case study in progress. Live prototype available.
Launch Prototype
About me.
As a lead product designer, I have over 10 years of experience creating user-centered solutions for Fortune 500 companies such as HSBC, Dell Technologies, and Avaya.
I have a proven track record of delivering impactful results—leading and contributing to the design of fintech, e-commerce, and communication platforms across multiple devices and channels, including complex features and scalable design systems.
As a lead product designer, I have over 10 years of experience creating user-centered solutions for Fortune 500 companies such as HSBC, Dell Technologies, and Avaya.
I have a proven track record of delivering impactful results—leading and contributing to the design of fintech, e-commerce, and communication platforms across multiple devices and channels, including complex features and scalable design systems.
