MY WORK
More work coming soon. If we get the chance to talk, I’d love to walk you through them.
My recent work.
Dell.com Cart Page Redesign (B2C)
Challenge: 80% abandonment, 4s load time
Impact: Global rollout across US, Canada, Europe, APJ
My Role: Product strategy,UX Design, Data Analysis, Useability test, A/B Testing
Result:
✅ +17% premium conversion rate
✅ -8% exit rates
UX design
UX design
Data analysis
AB Test
AI-Powered IR Curve Platform
Challenge: Siloed data & error-prone manual process
Impact: Global treasury across multiple regions
My Role: UX Design, Data Analysis, AI-Driven UX,Journey Map
Result:
✅ 70% faster forecasting
✅ Increased trust in AI decisions
Dell Premier Quote Home Redesign
Challenge: Confusing quote creation flows, unclear distinction between Sales Quotes and eQuotes, and slow page interactions
Impact: Dell Premier global B2B users, focusing on improving efficiency and reducing friction in quote creation
My Role: UX Design, Design Management, UI Design, User Research
Result:
✅ Simplified quote creation flow, reducing user confusion
✅ Increased user satisfaction by 30% (CSAT)
✅ Boosted active user engagement by 10% on the quote homepage
UX design
UX design
Data analysis
AB Test
Avaya Meeting User portal Redesign (B2B)
Skill: UX Design | User Testing | User Flow | Frontend development (HTML+CSS+Javascript)
Led redesign and develop of scopia user portal meeting management experience. Increase active users by 28%.