MY WORK
More work will be added soon.
The projects shown here are brief summaries.
If you'd like to explore the complete case studies, you're welcome to contact me directly.
My recent work.
Dell.com Cart Page Redesign (B2C)
Challenge: 80% abandonment, 4s load time
Impact: Global rollout across US, Canada, Europe, APJ
My Role: Product strategy,UX Design, Data Analysis, Useability test, A/B Testing
Result:
✅ +17% premium conversion rate
✅ -8% exit rates
UX design
UX design
Data analysis
AB Test
AI-Powered IR Curve Platform
Challenge: Siloed data & error-prone manual process
Impact: Global treasury across multiple regions
My Role: UX Design, Data Analysis, AI-Driven UX,Journey Map
Result:
✅ 70% faster forecasting
✅ Increased trust in AI decisions
Dell Premier Quote Home Redesign
Challenge: Confusing quote creation flows, unclear distinction between Sales Quotes and eQuotes, and slow page interactions
Impact: Dell Premier global B2B users, focusing on improving efficiency and reducing friction in quote creation
My Role: UX Design, Design Management, UI Design, User Research
Result:
✅ Simplified quote creation flow, reducing user confusion
✅ Increased user satisfaction by 30% (CSAT)
✅ Boosted active user engagement by 10% on the quote homepage
UX design
UX design
Data analysis
AB Test
Avaya Meeting User portal Redesign (B2B)
Skill: UX Design | User Testing | User Flow | Frontend development (HTML+CSS+Javascript)
Led redesign and develop of scopia user portal meeting management experience. Increase active users by 28%.