MY WORK
More work coming soon. If we get the chance to talk, I’d love to walk you through them.
My recent work.
work 2020 - 2024
Dell.com Cart Page Redesign (B2C)
Skill: UX Design | Data Analysis | AB Tests | User Testing | Journey Map | User Flow
Led redesign of Dell.com Cart experience to launch the North star Cart.
Drove to increase 17% premium conversion rate and 8% decline in exit rates.
UX design
UX design
Data analysis
AB Test
HSBC AI Forecast Interest
Skill: UX Design | Data Analysis | User Interview | Journey Map | User Flow
Designed and launched an AI-powered IR Curve platform from 0 to 1, enabling financial teams to forecast and simulate interest rates using neural network models.
Improved efficiency and data accuracy in treasury decisions across currencies and business lines.
Dell Premier Quote Home Redesign
Skill: UX Design | Data Analysis | AB Tests | User Testing | User Flow
The customers’ complaints from CSATS has been reduced by 30%.
The active customers increased by 10%.
UX design
UX design
Data analysis
AB Test
Avaya Meeting User portal Redesign (B2B)
Skill: UX Design | User Testing | User Flow | Frontend development (HTML+CSS+Javascript)
Led redesign and develop of scopia user portal meeting management experience. Increase active users by 28%.