
AI-assisted Forbidden City Guided Tour
Fintech
CLIENT:
HSBC
YEAR:
2024-2025
MY ROLE
Senior UX Designer
About this Project
The Forbidden City is a UNESCO World Heritage site, completed in 1420 and covering over 720,000 square meters. As the
former imperial palace of 24 Ming and Qing emperors, it is now the Palace Museum, home to more than 1.86 million cultural
relics and one of the world’s highest-traffic museum destinations. Yet its scale and symbolic spatial logic can be difficult for
visitors to understand through static maps or linear text alone.
The Forbidden City is a UNESCO World Heritage site, completed in 1420 and covering over 720,000 square meters. As the
former imperial palace of 24 Ming and Qing emperors, it is now the Palace Museum, home to more than 1.86 million cultural
relics and one of the world’s highest-traffic museum destinations. Yet its scale and symbolic spatial logic can be difficult for
visitors to understand through static maps or linear text alone.
The Forbidden City is a UNESCO World Heritage site, completed in 1420 and covering over 720,000 square meters. As the
former imperial palace of 24 Ming and Qing emperors, it is now the Palace Museum, home to more than 1.86 million cultural
relics and one of the world’s highest-traffic museum destinations. Yet its scale and symbolic spatial logic can be difficult for
visitors to understand through static maps or linear text alone.
Project at a Glance
Project at a Glance
720,000 m²
720,000 m²
Imperial palace complex
24 emperors
24 emperors
Ming and Qing dynasties
19.3M visitors
19.3M visitors
Annual visitors in 2019
1.86M relics
1.86M relics
Palace Museum collection

Full Story