AI-assisted Forbidden City Guided Tour

Fintech

CLIENT:

HSBC

YEAR:

2024-2025

MY ROLE

Senior UX Designer

About this Project

The Forbidden City is a UNESCO World Heritage site, completed in 1420 and covering over 720,000 square meters. As the

former imperial palace of 24 Ming and Qing emperors, it is now the Palace Museum, home to more than 1.86 million cultural

relics and one of the world’s highest-traffic museum destinations. Yet its scale and symbolic spatial logic can be difficult for

visitors to understand through static maps or linear text alone.

The Forbidden City is a UNESCO World Heritage site, completed in 1420 and covering over 720,000 square meters. As the

former imperial palace of 24 Ming and Qing emperors, it is now the Palace Museum, home to more than 1.86 million cultural

relics and one of the world’s highest-traffic museum destinations. Yet its scale and symbolic spatial logic can be difficult for

visitors to understand through static maps or linear text alone.

The Forbidden City is a UNESCO World Heritage site, completed in 1420 and covering over 720,000 square meters. As the

former imperial palace of 24 Ming and Qing emperors, it is now the Palace Museum, home to more than 1.86 million cultural

relics and one of the world’s highest-traffic museum destinations. Yet its scale and symbolic spatial logic can be difficult for

visitors to understand through static maps or linear text alone.

Project at a Glance

Project at a Glance

720,000 m²

720,000 m²

Imperial palace complex

24 emperors

24 emperors

Ming and Qing dynasties

19.3M visitors

19.3M visitors

Annual visitors in 2019

1.86M relics

1.86M relics

Palace Museum collection

Full Story