Hi! I am Alice Bai

Product Designer | Product Design Lead
UX Designer
Previously @ HSBC, Dell Technologies, Avaya




Hi! I am Alice Bai

Product Designer | Product Design Lead
UX Designer
Previously @ HSBC, Dell Technologies, Avaya




Hi! I am Alice Bai

Product Designer | Product Design Lead
UX Designer
Previously @ HSBC, Dell Technologies, Avaya



About me.

I’m a senior product designer with 10+ years of experience delivering scalable B2B and B2C solutions across global platforms in e-commerce, finance, and communications.

At Dell Technologies, I led the redesign of the Product Detail Page for Dell China—an initiative later adopted globally—and went on to become the primary designer for the Cart & Checkout experience across dell.com. I later led design for Dell’s enterprise Quotes platform, collaborating with global stakeholders to ship features across US, EMEA, and APJ regions.

After Dell, I joined HSBC’s fintech team, where I worked on internal financial tools used by global investment managers. I led the UX design of a complex Interest Rate Curve platform, turning regulatory-heavy workflows into clear, intuitive interfaces for international business users.

Earlier in my career, I contributed to the early design of Avaya’s User Portal during the rise of remote work.

These experiences have shaped me into a designer who can confidently navigate across domains—from e-commerce to enterprise SaaS to fintech—balancing user needs, business goals, and global usability. I'm passionate about simplifying complexity through design, and always looking for opportunities to grow, collaborate, and make real impact.

I’m a senior product designer with 10+ years of experience delivering scalable B2B and B2C solutions across global platforms in e-commerce, finance, and communications.

At Dell Technologies, I led the redesign of the Product Detail Page for Dell China—an initiative later adopted globally—and went on to become the primary designer for the Cart & Checkout experience across dell.com. I later led design for Dell’s enterprise Quotes platform, collaborating with global stakeholders to ship features across US, EMEA, and APJ regions.

After Dell, I joined HSBC’s fintech team, where I worked on internal financial tools used by global investment managers. I led the UX design of a complex Interest Rate Curve platform, turning regulatory-heavy workflows into clear, intuitive interfaces for international business users.

Earlier in my career, I contributed to the early design of Avaya’s User Portal during the rise of remote work.

These experiences have shaped me into a designer who can confidently navigate across domains—from e-commerce to enterprise SaaS to fintech—balancing user needs, business goals, and global usability. I'm passionate about simplifying complexity through design, and always looking for opportunities to grow, collaborate, and make real impact.

I’m a senior product designer with 10+ years of experience delivering scalable B2B and B2C solutions across global platforms in e-commerce, finance, and communications.

At Dell Technologies, I led the redesign of the Product Detail Page for Dell China—an initiative later adopted globally—and went on to become the primary designer for the Cart & Checkout experience across dell.com. I later led design for Dell’s enterprise Quotes platform, collaborating with global stakeholders to ship features across US, EMEA, and APJ regions.

After Dell, I joined HSBC’s fintech team, where I worked on internal financial tools used by global investment managers. I led the UX design of a complex Interest Rate Curve platform, turning regulatory-heavy workflows into clear, intuitive interfaces for international business users.

Earlier in my career, I contributed to the early design of Avaya’s User Portal during the rise of remote work.

These experiences have shaped me into a designer who can confidently navigate across domains—from e-commerce to enterprise SaaS to fintech—balancing user needs, business goals, and global usability. I'm passionate about simplifying complexity through design, and always looking for opportunities to grow, collaborate, and make real impact.

How I work.

As a product designer, my work covers several key areas aimed at creating excellent user experience and efficient product solutions. My responsibilities include:
Product Strategy: Work closely with the marketing team and product managers to develop product strategy and ensure that the design is aligned with market needs and business goals. This process requires a deep understanding of market dynamics and user needs to guide the design direction.
User Research and Data Analysis: Through collaboration with the analytics team, I conduct user research and data analysis to explore user behavior and needs and identify potential opportunities for improvement. Data-driven decisions can help us make smarter choices in the design process.
Flowcharts and Interaction Design: I am responsible for drawing flowcharts and creating interactive designs to visualize the user journey and optimize the user's interaction with the product. This step is crucial to ensure that the design is both intuitive and in line with user habits.
UI Design: In terms of user interface design, I focus on the combination of visual aesthetics and user experience to design an interface that is both beautiful and practical to improve user satisfaction.
It should be emphasized that the work of product designers has many overlaps with UX designers and UI designers. We all focus on user needs and are committed to creating a high-quality user experience. Although we differ in our areas of focus and methods, our ultimate goal is the same: to provide users with the best product experience.

What people say about me.
More.

I have many hobbies, such as piano,traveling and cooking... I spent three years (starting in 2017) from a piano novice to the highest level of piano. But I never thought of making money from piano. As a hobby, I am willing to keep it.
I like traveling. I have been to many countries: the United States, Australia, Japan, Spain, Thailand, Iceland, South Korea, Indonesia...

A rich travel life has allowed me to see different lifestyles and scenery in the world. It also brought different inspirations to my design.

Curious about what we can create together?
Let’s bring something extraordinary to life!

Available For Work

bai.yin3384@gmail.com

Curious about what we can create together?
Let’s bring something extraordinary to life!

Available For Work

bai.yin3384@gmail.com

Curious about what we can create together?
Let’s bring something extraordinary to life!

Available For Work

bai.yin3384@gmail.com